Today, the way people shop has changed completely. They prefer to find their products and services at the end of their fingertips rather than commute to a retail store. Businesses have learned that there’s a huge advantage in making their brands available online as it can boost revenues. This is why they hire ecommerce web developers to create unique solutions to bring their products closer to their target market. Let’s take a look at some of the reasons why you need a professional eCommerce developer to handle your project.
Not only are businesses moving online but they need to ensure that their eCommerce website is optimized for different devices including mobile. The number of hours that people spend on their phones is increasing every year. Ecommerce web developers have the training and expertise to make your site accessible and configured for easy navigation, functionality and use on different devices. They know how to design and develop a layout that will retain customer interest and generate sales. The goal is to give the customer a memorable and positive experience while they are on the site.
Different checkout features
As you may have seen, there are some sites that require you to create an account prior to payment while there are others that have the option for guest checkout, without opening an account. Ecommerce web developers can design the site to either include one of the options or even both at the same time. Giving them the option of creating an account helps, as it allows you to send follow-up messages and keeps them updated on new offers, discounts, seasonal sales, etc. On the other hand, a guest checkout allows the customer to do a quick purchase without investing time in entering a lot of details.
Another important aspect of an eCommerce site is the search functionality. It is important that this feature is easily identifiable, easy to use and distinct. Customers often key in a few words or search terms to locate the product or item that they want. Alternatively, the site should also allow users to narrow down their search by brand, department, price, size, color, material, etc. These categories are based on the nature of the product and can vary.
Ecommerce web developers can help set up SSL encryption, so your site stays secure and protects personal customer details such as email, telephone numbers, address, credit card information, etc. Customers are more likely to buy from sites that have a reputation of being safe to use. This builds trust and also helps you avoid a lot of financial and legal issues in the long run.
Apart from looking good, the site also needs to load quickly. Customers are often in a rush and will not wait around for too long. You certainly don’t want them to go to your competitor’s website because your site took too long. Ecommerce web developers can help you compress images, use caching, and address issues that are slowing down your site.
These are just some of the ways you benefit from hiring a professional developer to handle your e-commerce design and development.